When Delhi swooped in and signed Yuvraj Singh for 16 Crore, it made be question their rationale.
Below are my thoughts, quoted in a Hindu piece by KC Vijay Kumar.
It is not an enthusiasm that everybody shares and Ramanujam Sridhar, a seasoned brand analyst and communication consultant, who is the CEO of brand-comm, countered: “I strongly believe that the picking of Yuvraj, be it the RCB earlier or Daredevils now, is an irrational choice. Too much is being made up about him and honestly in terms of match-winning skills, in recent times players like James Faulkner or a Glenn Maxwell are far better. The thing is Daredevils, after releasing 13 players, were flush with cash, and they could afford to splurge. Now to the question of brands cashing in on Yuvraj’s appeal, even there I beg to differ. To be fair, he is not in the Virat Kohli league. Kohli has a personality now, Yuvraj lacks that and plus he is not doing too many endorsements like Kohli. Be it Yuvraj or even Dinesh Karthik [RCB, Rs. 10.5 crore], the prices they got just cannot be justified. I guess the need for Indian players has skewed their rates because you can only field four foreigners in the playing eleven and that could well be the reason for someone as talented as Aaron Finch [Australia] going for just Rs. 3.2 crore [to Mumbai Indians].”
Read the full article here: Cricketers and their face value
Below are my thoughts, quoted in a Hindu piece by KC Vijay Kumar.
It is not an enthusiasm that everybody shares and Ramanujam Sridhar, a seasoned brand analyst and communication consultant, who is the CEO of brand-comm, countered: “I strongly believe that the picking of Yuvraj, be it the RCB earlier or Daredevils now, is an irrational choice. Too much is being made up about him and honestly in terms of match-winning skills, in recent times players like James Faulkner or a Glenn Maxwell are far better. The thing is Daredevils, after releasing 13 players, were flush with cash, and they could afford to splurge. Now to the question of brands cashing in on Yuvraj’s appeal, even there I beg to differ. To be fair, he is not in the Virat Kohli league. Kohli has a personality now, Yuvraj lacks that and plus he is not doing too many endorsements like Kohli. Be it Yuvraj or even Dinesh Karthik [RCB, Rs. 10.5 crore], the prices they got just cannot be justified. I guess the need for Indian players has skewed their rates because you can only field four foreigners in the playing eleven and that could well be the reason for someone as talented as Aaron Finch [Australia] going for just Rs. 3.2 crore [to Mumbai Indians].”
Read the full article here: Cricketers and their face value
